ART DIRECTION FOR AUDIOVISUAL MEDIA (CCM / CEM)
PROFESSOR ANDREA SOLER
Starting from previous design projects, the students will develop their communication skills to become visualizers of ideas. In teams, they will reinterpret the proposals of their colleagues, to conceptualize and execute a visual campaign through the artistic direction.
Using the course's methodology, each team will design its proposal and determine the dissemination channels, as well as the resources to use.
CARAFE
Alejandra García, Michelle Ramírez and Jocelyn Sollano
Art direction for the Carafe project. It consists in the reinterpretation of the brand image to enhance Mexican design and traditions, through branding design, photography and creation of brand related events and workshops. Starting from the concepts: mood and eclectic, the aesthetic decisions for art design, photography, composition, lighting, color palette were based.
TENDEDERX
Pamela Uribe, Daniel López and Oscar Andrés Méndez
Make genderless clothes through performance with the use of denim. Tendederx is a space where the person coexists and generates a moment of expression through art and textiles. The goal is to create gender disruption in support of current liberation and expression movements.
SIERRA
Teresa Robledo, Andrea Espejel and Oscar Morales
We seek to elevate the sensory experience and influence the emotions that the public develops when interacting with the Sierra project through the creation of organic sounds and also derived from different synthesizers, incorporated into the space in such a way that there is a synergy between the dynamism of the geometric modules and the disruption created. Seeking to squeeze the power of modular sound synthesis.
The campaign consists of a series of digital resources exclusively for social networks. Starting with instagram. The main objective is to make the brand known through a completely digital/physical aesthetic. Using resources such as glitch and digital distortion.
