PRODUCT FAMILY DESIGN/MODULARITY AND OPTIMIZATION/
EXTENDED EXPERIENCE (CCM)

PROFESSORS: JOSÉ DE LA O, MONTSERRAT CASTAÑÓN

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OTRAS METÁFORAS

Otras Metáforas is an exploration of design beyond dominant Western paradigms. In a world where technology tends to homogenize production and thought, this exhibition seeks to reclaim vernacular knowledge as a source of inspiration. Through metaphors drawn from everyday life in Mexico design students from Mexico City Campus translate these narratives into contemporary objects. By reinterpreting local traditions, the exhibition creates a space for dialogue between the global and the local, inviting an international audience to discover new perspectives from other realities and contexts.

apapacho

Diana Hernández, Valeria Romero, Michelle Díaz

The Nahuatl word apapacho inspired our project, reflecting a deep emotional connection expressed through a hug. In a fast-paced, chaotic city, we often seek comfort and warmth—feelings we aimed to recreate through textiles.

This collection includes a blanket, scarf, and jacket that fold into cushions, symbolizing an embrace through a modular "U" shape. Using sublimated fleece and quilted batting, we designed soft, weighted pieces that wrap you in warmth, evoking the care and security of a true apapacho.

LIMBO

Mariana Cano, Suzan Avitoglu,
José Emiliano Rosillo

PHONE BOOTH

Limbo is inspired by obsolete Telmex phone booths in Mexico City, now temporary spaces for objects awaiting a final destination. This concept becomes a home storage solution—a “waiting zone” for items before finding their place.

Aluminum, chosen for its industrial aesthetic, features a brushed finish with anodization in matte metallic gray and Telmex blue. Stainless steel screws and internally threaded holes ensure durability and strength.

Al tanteo

Aremy Beltrán, Emylen Gutiérrez, Jesús Ordaz.

Al Tanteo takes inspiration from the popular measurements in Mexican cuisine—those that do not seek precision but rather respond to everyday gestures. These measurements, transformed into borosilicate glass measuring spoons, highlight the prominence of ingredients in our cuisine and emphasize the importance of bringing our traditions into the contemporary world.

MEMENTO

Luis Fernando Gallegos

THE CERTAINTY OF DEATH

Memento arises from a shared certainty: death will come to us all. Inspired by devotion to Santa Muerte and her inescapable truth, this project brings that certainty into daily life.

By hanging keys, this project shifts its balances, producing a sound that signals someone’s arrival—a moment of connection and reassurance. Crafted in workshops in Iztapalapa and Tlalpan, it combines semi-artisanal techniques with durable materials like aluminum and brass.

Through adaptable designs, Memento transforms the act of coming home into a celebration of life’s small and inevitable certainties.