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APPLICATION OF DESIGN IN ENTREPRENEURSHIP PROJECTS (CEM)

Application of design in entrepreneurship projects (CEM)

PROFESSORS: MIGUEL ARJONA, JOEL OLGUÍN, PEDRO ARTURO RUIZ, VERÓNICA TENA, JUAN ESTEBAN SÁNCHEZ

PIEL CANELA

For five weeks, Entrepreneurship (LDE) and Design (LDI) students worked closely to develop a sophisticated collection of leather accessories in collaboration with the renowned training partner, Piel Canela. This interdisciplinary project aimed to create elegant, functional gift proposals tailored to meet the needs of executives who are frequently on the move. The students focused on designing products that not only embody Piel Canela’s quality and craftsmanship but also address the unique lifestyle demands of modern professionals.

The collection comprises four distinct accessories, each designed to offer a blend of security, flexibility, practicality, and leisure. From secure organizers for high-value items to flexible travel pouches that adapt to various contexts, these accessories are crafted to make daily routines smoother and more enjoyable. The pieces in the collection reflect the students' attention to detail and an understanding of contemporary executive life, offering solutions that seamlessly integrate functionality and style.

Through this project, the students gained hands-on experience in design, entrepreneurship, and collaboration, while Piel Canela benefited from fresh, innovative perspectives on their classic materials. This collection represents a thoughtful approach to executive gifting, combining timeless leather craftsmanship with modern versatility and elegance.

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cesta de picnic

José Luis Gómez, Renata Juárez, Lilly Rodríguez, Brenda Picazo, Omar Pérez, Ania Miranda

Designed for the executive worker looking to disconnect and reconnect with loved ones, this picnic basket offers a practical and elegant way to carry drinks and food anywhere. It elevates the ritual of reconnection, creating a perfect environment for sharing and revitalizing the moments of efortless recreation.

 
 
 

messenger caminate

María Paula Delgado, Ana Karen Llanderal, Diana Ramos, Elliott Gómez, Rodrigo Velázquez

Designed for the executive traveler, this crossbody bag combines efficiency, discretion and style in a single accessory. Ideal for the globalized context in which traveling is increasingly common, this piece allows you to carry personal items in a safe and organized manner, minimizing worries during the journey.

 
 
 

pendiente

Melissa Zamudio, Sara Olmedo, Dulce González, Brian Mercado, Andrea Yáñez, Eduardo Gómez

This strap organizer is designed to adapt to the needs of an executive person, offering a versatile structure that allows you to organize personal items in an effective and stylized way.

Its design combines functionality and aesthetics, integrating elegantly into professional environments.

 
 
 

nómada

Alejandra Lope, Saraí Hernández, Valentina González, Alejandra Cancio, Estrella Ortega

This project responds to the growing need for security among executives in Mexico City, who seek to protect their luxury accessories in a practical and discreet way. This jewelry pouch has been designed to offer a safe and functional solution, allowing you to store and transport valuable personal items without attracting attention.