HISTORY AND THEORY OF FASHION IN MEXICO AND THE WORLD IN THE 20th CENTURY (CCM)
PROFESSOR ANA ELENA MALLET
FASHION FILM #SHOTONiPHONE & PODCASTS
The second half of 2020 was complex. The pandemic prevented us from returning to campus and the challenge as a teacher of a theoretical course - which was also being taught for the first time in the EADD - was to create a course whose output, and student submissions, were completely digital. The challenge was to create a program that would motivate students while guiding them to develop critical thinking and explore other skills.
We found in iPhone a training partner interested in providing us with the tools and support to generate an educational experience, with historical content associated to fashion that would result in original and motivating digital projects.
During the semester, the students worked, in teams, on two digital projects presented here: first a podcast, which had to include some of what they had learned in class. The objective of the podcast was to generate information, new ideas and discussion about Fashion in Mexico and the world during the 20th century. The results were well documented, revealing and enjoyable.
As a final delivery, students had to develop a short film, between 1 and 5 minutes, known in fashion jargon as a Fashion Film. The challenge, besides filming in teams, in confinement and with limited resources, was to make the short film with Iphone technology. #ShotOniPhone became the hashtag of the project while understanding and taking advantage of the benefits of that technology was another of the challenges posed.
The results are as moving as they are surprising, and when you watch them you can see that the students understood that fashion is circular, disruptive, timeless and above all it is a glance, a way of seen the world in a particular and original way.
-Ana Elena Mallet.
FAKE ME OUT
Samatha Dahian Sarmient, Sara Gómez Portugal and Sara Alejandra Nava
Fake me out, a fashion film inspired by 70's fashion, featuring garments and accessories that were used at the time. Known as a moment of rebellion, international and political chaos. People began to eliminate the social constructions within fashion, such as the label, and began to use more provocative elements. "In this decade, fashion emerged as a democratic means to express personal opinions" - Gertrud Lehnert
ENCONTRÁNDOME
Rodrigo Méndez, Denis Partida and Ximena Bravo
encontrándome, a fashion film that portraits the daily routine of a character which is the embodiment of Mexican youth, who discovers its identity through experimenting different styles that take place throughout the understanding of Mexican fashion history.
HALLUCINATION
Tania Hernández Guerra, Mónica Álvarez and Karla Mariana Soto
Hallucination follows a dream inspired by the history of youth fashion from the 60's to the 2000's through rhythms inspired by the era.
DEJÁ VÚ
Mariana Magaña, Itzel Johannay Mazariegos and María Fernanda González
A young woman longs to know what fashion was like before 2020 and imagines herself traveling to the 20's, a time where haute couture, personalized, handmade and exclusivity were what predominated. Later, we refer to how this fashion was changing due to the needs and demands of society, going through the 60's, to turn fast fashion into an accessible fashion for the masses today.
MODA Y MUERTE
Karina Pérez, Sandra Luz Pérez and Andrea Canchola
“Dialogue Between Fashion and Death” by Giacomo Leopardi. The main idea is to portray the language of different époques, and to show how in each one of these, there is a continuous dialogue in which fashion eventually dies but as well reborns. This conversation is represented through a contemporary dance that serves as metaphor for the previous quote. At the end, death acknowledges that she shall not compete with fashion, but embrace their sisterhood and coexist forever.
PODCASTS
BENDITO PODCAST
Samatha Dahian Sarmient, Sara Gómez Portugal and Sara Alejandra Nava
The topic addressed in Bendito Podcast is "the theory of the idle class", written by Thorstein Velben, a 19th century American economist and sociologist. He makes an analysis of the economic structure of his time and criticizes the constant ostentation of the most favored classes. He makes an analysis of the economic structure of his time and criticizes the constant ostentation of the most favored classes.
DESDE LA TRINCHERA PODCAST
Rodrigo Méndez, Denis Partida and Ximena Bravo
In this chapter of the Podcast we talk about some of the most important designers in Mexican fashion history: Valdiosera, Chatillon and Valdés Peza.
We analyze the historical and conceptual heritage that they had in the design field in our country, their influence in the present and how it’s being applied in a national contemporary design panorama.
ESTÁ DE LUJO!
Tania Hernández Guerra, Mónica Álvarez and Karla Mariana Soto
¡Esta de lujo! is a podcast that addresses the history through the evolution of luxury from the most recognized brands in the world of luxury, the garments that have provided distinction to people over the years to how luxury is perceived today.
GENDERLESS PODCAST
Mariana Magaña, Itzel Johannay Mazariegos and María Fernanda González
In this podcast we address the topic of androgyny in fashion as one of the breaks that the industry has suffered over time. We refer to different moments where women have managed to break with the established rules and finally we give our opinions about androgynous fashion in a Mexican context.
BALENCIEGA - DISCÍPULA DE LA MODA
Karina Pérez, Sandra Luz Pérez and Andrea Canchola
In this podcast topics such as fashion history and its true purpose were discussed. All through the quotation of philosophical texts written for understanding fashion, and the usage of a light and humorous language.